Graphic Design MFA: Thesis: VOICE
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    Thesis: VOICE



    Due/posted by October 6

    Voice is the tone of address that a text assumes in relation to its reader, writer, or subject matter. Choose one of the experiments below involving voice.

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    Passive/active voice. Strong writers consistently use the active rather than passive voice. In the passive voice, the subject of the sentence is the recipient of an action; in the active voice, the subject of the sentence is an agent. Experiment with stating different ideas in the passive and active voice.

    Passive: “The milk was spilled.”
    Active: “I spilled the milk.”
    Passive: “The test was shown to five different respondents.”
    Active: “Five different respondents took the test.”
    Passive: “Many post-apocalyptic films were made around the world in the 1970s and 80s.”
    Active: “A rash of post-apocalyptic films erupted around the world in the 1970s and 80s.”
    Passive: “El Lissitzky’s ideas were widely disseminated.”
    Active: “El Lissitzky’s ideas dominated the avant-garde discourse.”


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    First/second/third person. Take one key idea from your thesis and restate it in each of the three persons.


    Third person: “Designers today are struggling with sustainability.”
    Second person: “Thou shalt not waste materials or energy.”
    First person: “I realized that worrying about the problem is another waste of energy; doing something about it is a better use of resources.”

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    Different discourses. Describe a phenomenon from the perspective of three different fields of expertise.

    For example:
    Describe the experience of time in terms of science, philosophy, and personal experience.
    Define the concept of “taste” from the viewpoints of art criticism, art education, and popular culture, or explain how three different thinkers have defined the term.
    Describe how three different organisms would “see” a puddle of spilled orange juice.
    Describe how a brand functions in relation to internal and external audiences.
    Describe how different users will interact with a website about design theory.

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    Comment

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