The resurgence of Letraset is starting to make sense to me. It’s not just about retro fonts; it’s about physicality and putting type onto real materials.
Absolutely. The application is no longer about precision. The fact that the hand is present, frees it from the reputation of being a tight, laborious activity. It parallels letterpress- a process once celebrated for its uniformity is now attractive because you can see the hand.
The resurgence of Letraset is starting to make sense to me. It’s not just about retro fonts; it’s about physicality and putting type onto real materials.
— Ellen Lupton · Sep 24, 05:33 AM · #
Absolutely. The application is no longer about precision. The fact that the hand is present, frees it from the reputation of being a tight, laborious activity. It parallels letterpress- a process once celebrated for its uniformity is now attractive because you can see the hand.
— Joe Galbreath · Sep 25, 06:18 PM · #